I am a new breed of marketer. I challenge the status quo. I pioneer new concepts. I embrace change. And I refuse to see failure as an option. For me, marketing strategies are a beautifully blended mixture of strategy, value, behavioral science, traditional outreach, digital mediums and guerrilla tactics. Throughout my career I have been afforded many challenges and many opportunities. Each was met and conquered with passion, determination and perseverance.
My professional experience includes:
ReachLocal, Account Manager (2010 – current)
- Manage client accounts and relationships, provide strategic marketing solutions for local businesses, ensure campaigns run effectively and efficiently through campaign analysis and serve as an Internet Marketing Consultant for all clients.
ReferredU Concepts, Vice President & Chief Communications Officer (2008 – 2010)
- Virtually managed the start-up and development of professional social networking site, ReferredU, including constructing website plan; calculating needed features; creation of marketing plan; and content and design for entire site and all corporate materials.
Car Wash Solutions, Marketing Director (2007 – 2008)
- Introduced new marketing service packages for car wash clients that would have increased business revenue by $15,000 per year.
- Revived brand and marketing position through creation of new brand identity, development of website from concept to completion, revitalization of advertising campaign and emergence of an online presence.
GAI Consultants, Marketing Coordinator (2006 – 2007) / Marketing & Graphics Assistant (2005 – 2006)
- Invented cutting-edge online process for the creation of new corporate and local marketing materials that increased efficiency, reduced production time and saved company $20,000 per year.
- Managed the execution, coordination, control development and design of over 30 proposals and presentations which resulted in contracts ranging from a couple thousand dollars to over $600,000.
Freelance Copywriter, Designer, Photographer & Marketing Consultant (2004 – present)
- DemandStudios writer (2007 – present) – contributing writer with over 100 articles written for websites such as eHow.com (authority writer on site).
- HoundHaven Inc. designer & photographer (2007 – present) – auction off pet portraiture photo sessions; designed 2010 HoundHaven calendar.
- Central Florida Lifestyle magazine. Photographer for feature article “Workout Buddies.” January 2009.
- Professional Car Washing & Detailing article “Earning Your Stars and Stripes.” Volume 32, Issue 9 – September 2008.
- Statis Magazine Staff Writer (2007). Feature article “What Women Want for Valentine’s Day.” February 2007.
- Calla Slimspa. (2008 – 2010) Graphic design for flyers, framed promotional and outdoor advertisements; job advertisement design; and advertising model.
- Novell Wedding Photographer. (2007 – 2008). Photographer for over 20 weddings located throughout Florida.
Freelance Photographer. (2004 – present). Portrait photography, pet portraiture and wedding photography.
**Disclaimer: all content on this site are my personal views and not those of any company I currently or previously work for.**
