I hear business owners talking about wanting more website traffic all the time. But honestly what’s the point of me driving 1,000 more visits to your website if they don’t convert (and by convert I mean call you, submit your form, or if you are a retail business, become foot traffic).
Put your marketing money to work for you by making your website work for you. Check out these great tips on how to make your website convert!
To get more customers online, you need a holistic web presence optimization strategy that includes online advertising, social media marketing, and search engine optimization, for starters. But you also need to optimize your website to convert those potential customers into leads for your business. To increase conversion rates, your website must engage consumers while driving them to take action, such as calling, emailing, or completing a web form (ReachLocal Blog).
Some best practice conversion tactics may already be familiar to you but without incorporating them to your website, knowledge of these best practices won’t get you any more conversions than you are already getting. So let’s not just list out these conversion ideas, let’s implement these so you can grow your business.
While I’m not listing this conversion technique as one of the 5 for this article, and neither did ReachLocal in their post, for any online campaign you run the biggest best practice is creating optimized landing pages witha clear call to action, a prominent phone number and email address above the fold (where the screen cuts off and you’d have to scroll to see the rest of the information) along with a key message that matches your advertising. It’s extremely imperative to maintain consistency between marketing messages and your landing pages.
Want to know the 5 ways to convert more website visitors?
Visit TeamBishop | Internet Marketing Guidance.
5 Ways to Improve Website Conversion Rates
