Like it or not, the Internet has become an essential way for you to find new customers for your business. But can your potential customers find you? Do they even know you exist?
Can consumers find you? Or are they finding your competitors instead?
Any successful business owner knows that a marketing strategy that not only encompasses a mix of media but includes a mix of media that shows their services or products to their potential consumers is the best way to grow their business and spend your marketing budget effectively. For instance, if you’re a realtor, how much would it really benefit you to advertise homes for sale in a college newspaper? Are these really the consumers who are ready to purchase a house? Or if you’re a roofer, how would business would you get from sending direct mailers to consumers who live in apartments?
What you have to ask yourself is – where are my consumers?
Do they read the newspaper, watch the 6 o’clock news, flip through specific magazines or search the Internet?
While I may not be able to tell you which magazines your consumers read, what I can tell you is that they are online.
In fact, there are over 240 million Internet users in the U.S. and consumers who are between 18 and 44 spend more time on the Internet than with offline media. These Internet users spend an average of 2:35 hours a day and 18 hours a week online. And in the last 5 years, time spent surfing the web has grown by 121%.
So, are you reaching your consumers where they are spending their time?
Find out by reading more at TeamBishop | Internet Marketing Guidance
Does Your Business Have a Presence Where Your Customers Are?
