The phone rings, another interruption in your day but you reluctantly answer it anyway only to hear the chipper, enthusiastic voice of yet another salesperson wasting your time. Immediately you switch into “no” mode; and, without even listening to the remotest hint of what the salesperson is calling in regards to you angrily mumble “not interested” and hang up.
Sound familiar? As a small business owner, are you tired of being inundated with those pesky and inconvenient cold calls? Of course, what small business owner isn’t. No one likes to be inconvenienced with what they deem a “waste of their time.” And as someone who struggles to keep their business a float and deal with the constant impossible feat of juggling far too many responsibilities, your time is a precious and valuable commodity that you just can’t afford to waste. But can you really waste hundreds if not thousands of dollars in missed opportunities?
What if I told you that cutting off those annoying sales calls before they even begin is most likely costing you hundreds if not thousands of dollars in the long run?
Technically, you’re allowing hundreds of your hard-earned money to go directly into someone else’s bank account. And in this economy, can you really afford to do this? What if that pesky salesperson has a way to save you hundreds a year without you having to work longer or harder?
Now, I realize you probably receive on average 40-50 of these “cold calls” on a weekly basis, if not more. And I know devoting your time and attention to each call would severely eat into your time. I also know that a high percentage of these calls are either not necessary for your business services or not beneficial to you; but, every now and again, there will be a call, a legitimate opportunity, where you can add substantial amounts to your bottom-line without having to work harder. In fact, it may even free up some of your time to spend with your family and friends or focus on generating more business.
So what, you may ask. Well, what if you accepted more than one of these opportunities. What if you accepted a handful in the course of a year. Now you’ve just added thousands to your bottom-line and you didn’t have to work even one extra hour. Now you can finally afford to buy that new high-tech laser printer or computer you’ve been saving up for. Or you can finally take your family on that vacation you’ve been promising for the past 3 years. Wouldn’t you welcome a way to earn more by doing less?
Do yourself a favor – the next time you receive one of those “pesky” cold calls, listen with an open mind. You never know what opportunity may be on the other end.
